Hattiers Rum appoints Hospitality Inc to accelerate UK on-trade growth

Hattiers Rum has announced a new partnership with Hospitality Inc, led by industry expert Myles Doran, to accelerate the brand’s growth in the UK on-trade with a focus on premium and high-profile venues across the country.

Hospitality Inc is known for representing a portfolio of premium, high-performing drinks brands, including Dutch Barn Vodka, Pantalones Tequila and Della Vite Prosecco, which are listed across some of the UK’s most iconic venues. Hattiers Rum now joins this roster as it looks to build on its momentum and strengthen its ambition to become the UK’s leading premium aged blended rum.

Richard Shirman, Sales Director at Hattiers, said: “We’re delighted to be partnering with Hospitality Inc and Myles Doran, whose track record in the UK on-trade is second to none. Myles’ premium portfolio of complementary brands is a perfect fit for Hattiers. This collaboration marks an exciting new chapter as we continue to expand our presence in the on-trade and bring our rum to more consumers across the UK.”

Myles Doran, Managing Director of Hospitality Inc, commented: “I’m excited to welcome Hattiers Rum into our portfolio. The brand is a fantastic example of craftsmanship in premium rum - the artistry of blending and sourcing of exceptional rum from around the world brings something truly distinctive to the premium rum category.”

“There is a clear appetite in the UK on-trade for authentic, high-quality spirits, and Hattiers is perfectly positioned to meet that demand. We look forward to working with the team to build lasting partnerships with operators nationwide.”

Philip Everett-Lyons, Founder & CEO, Hattiers added: “It’s a real pleasure to be partnering with Myles and his team to bring Hattiers to some of the UK’s most distinguished venues. This is an exciting time for premium rum, which is truly coming of age, and we’re proud to be at the forefront of that movement with our uniquely crafted blends.”