Our 2021 at Hattiers Rum

Updated: Jan 31

End of Year Round-up from the team at Hattiers Rum

As another year draws to a close, we take this time to take a step back and reflect on what has been. From beginning to end, 2021 has been nothing short of a whirlwind here at Hattiers Rum and despite what has been a turbulent year for the industry and Britain as a whole it has been an exciting time for the business.

We would like to take this opportunity to thank each and every one of your for your custom and support this year and hope that you enjoy reading our end of year round-up.

We started the year in lockdown, but instead of taking this time to operate on a smaller scale, we planned for a year of increased capacity, exciting launches, new partnerships and finding ways to use business as a force for good.

In March this year Hattiers Rum signed the Better Business Act. Through the Better Business Act campaign, Hattiers along with over 870 other businesses are aiming to change UK law to make sure that every single company in the UK, whether big or small, puts balancing people, profit and planet at the heart of their purpose and the responsibilities of their directors.

Signing the Better Business Act was a logical next step for Hattiers following our B Corp certification in 2020, and what better timing as we celebrated B Corp month.

April saw a big change at the distillery. We had a complete refit, increased our blending tank size by 317% and installed three storage tanks designed to hold 4,000 litres of rum each, providing 20 times more storage capacity. We decided to source the new tanks locally from our friends over at Sharpham Wine, eliminating the need to buy new equipment that has been imported from overseas and in turn reducing their carbon footprint. This increase in capacity has also enabled us to double the size of our team with plans to welcome more team members in 2022 across all areas of the business.

In May, we chose to partner with fellow B Corp organisation Ecologi who plant trees around the world for future carbon capture and fund quantifiable Gold Standard certified climate crisis solutions that provide immediate solutions, using a funding strategy guided by the Climate Committee following Project Drawdown framework. Beyond our existing targets for carbon reduction we have offset 97.7 Tonnes of carbon and have planted over 2,500 trees from May to December this year.

Hattiers Resolute Rum proudly made it onto the top Rum Choice for June 2021 at The Whisky Exchange, the world's largest Online Spirits retailer. Head buyer Dawn Davies runs through what she likes about Hattiers and in particular, our Navy Strength Resolute Rum!

The month finished with our founder Philip being invited to speak alongside Peter Holland of Boutiquey Rum and Doug Miller of Scratch Rum on The Rum Show to discuss what they believe will be the future of British Rum.

July was a busy month - Hattiers Rum gained a prestigious award, launched into one of the country's finest department stores and was served at some of the UK’s top sailing events, starting locally with Sail GP on Plymouth Hoe followed by British Classic Week in Cowes where Hattiers was a lead sponsor.

The month started with the wonderful news that Eminence, our blended aged white rum, had won Gold at this year’s International Wine & Spirits Competition (IWSC) and a Bronze for Egremont, our premium reserve rum. Their rigorous judging process consists of their experts awarding bronze, silver, gold and gold-outstanding medals to spirits that show complexity, balance and character. This year was the biggest spirits judging in IWSC history, so for Eminence to be placed alongside internationally reclaimed single estate rums was incredibly humbling indeed.

Not long after we had celebrated our Gold and Bronze IWCS wins, we had another reason to celebrate as our whole range launched at the iconic department store Harvey Nichols. It had always been a personal ambition for our founder Philip to see our rum at Harvey Nichols. “Growing up in the 1990’s I have fond memories of sneaking downstairs to catch a glimpse of Ab Fab on TV, whilst not being spotted by my parents! It makes me smile thinking about Eddie and Patsy’s obsession with ‘Harvey Nics’ and nipping in for some regular retail therapy plus a bottle of Bollinger. Perhaps if Hattiers had been there then, they might have had a Hattiers rum cocktail too!”.

Hattiers were the proud sponsors of 2021 British Classic Week, hosted by British Classic Yacht Club (BCYC), attracted 50 stunningly beautiful classic sail and motor yachts to Cowes for a week of warm sunshine, sailing and socialising. During the midweek pontoon party Hattiers served Devon Storm cocktails to crew late into the night and a wonderful time was had by all.

Despite challenging light wind conditions at the start of the week, the Royal Yacht Squadron (RYS) race committee led by Race Officer Dai Prichard successfully went ahead with all six races in the series, as well as the annual Ladies’ Race enjoying some classic champagne sailing. The week was made complete when the Hattiers team jumped on board a BRIG RIB to deliver rum cocktail kits to each boat as they crossed the finish line.

August was an extremely busy time for the team as preparations were made for our launch into Waitrose & Partners across the UK. When we established in 2017 our aim was to create the finest British blended rums from an ethical & transparent company, and aiming to see Hattiers on the shelves of stores such as Waitrose that share our core values. To see this becoming a reality was truly exciting, especially after such a short period of time. It’s incredible to think that people can now walk into a Waitrose & Partners store and pick up a bottle of Hattiers Rum, the excitement when we see it on the shelf is still palpable!

On a very special day in September, 60 volunteers, 80 competitors and 2,600 donations raised £93,000 for the Royal Marines Charity on Blackpool Sands during the Royal Marines Iron Challenge (RMIC). We were proud to support an event described as brutally beautiful, serving rum to supporters as well as competitors as they crossed the finish line. Making drinks solidly for the duration of the event may have felt like a bit of an endurance challenge in itself, but nothing beats the incredible strength of the competitors who swam 3.8k, biked 181k and ran 42k miles around our beautiful scenic coastline.