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GQ Heros - Spirits Partner

Updated: Jan 31, 2022

Hattiers Rum are the official spirits partners of GQ Heros, the though providing event held at the Soho Farmhouse. Speakers including Gregory Porter, Angela Scanlon, Greg Williams, Nihal Arthanayaka amongst many others.


GQ Heroes is the premier event for top tier luxury business and creative minds, focusing on thought leadership and the changing nature of our industries in a world in a deep state of political and economic flux. With globally renowned talent and captains of industry on stage and in intimate conversation, GQ Heroes is a new type of summit that aims to explore and debate the relationship between luxury, media, politics, music, art, television, wellness and mental health – and join the dots in a way that only GQ can.

On stage were an extraordinary collection of contemporary music icons, fashion designers, wellness game-changers, comedians, politicians, international bestselling authors, film stars and activists, as well as an unprecedented collection of CEOs, digital disruptors and industry leaders from the world of luxury and beyond.

The Venue

Hosted at Soho Farmhouse, spread across 100 acres in Oxfordshire, less than a 90-minute drive from Central London. A venue to indulge ones senses in the spa and make full use of the facilities, including an extensive gym, tennis courts, spinning room and horse riding.

After checking in and enjoying the Hattiers Rum welcome drinks with the GQ Heroes team, talks commenced, with the headline keynote taking place in the Hay Barn before dinner at Japanese restaurant Pen Yen. After-dinner entertainment included a live performance.

On the Thursday, after breakfast, talks commenced promptly, with a full schedule of speakers throughout the day. There were be breakout sessions, chances to meet the speakers and a relaxed lunch. Thursday evening’s gala dinner was held in the decadent Barwell Barn, including a Champagne reception, very special performances, a DJ and the already legendary GQ Heroes afterparty sponsored by Hattiers Rum.

Friday was more relaxed, with a closing breakfast to be taken at leisure and attendees relaxing and enjoy some peace at the Soho Farmhouse.

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