Back in Feb 2019, Waitrose became the first British grocer to champion the value that certified FMGC B Corp brands had to their customers. What began as a trial of 50 products from 20 B Corp brands - including Pukka Herms, Ecover, Ella's Kitchen, Brew Tea Co, Devine Chocolate, Café Direct, Rebel Kitchen and more, has now grown far beyond that. The Waitrose B Corp aisle is now a permanent feature and in Feb 21 Ocado have now followed suit.
The momentum of consumer demand turning to businesses who have the highest standards of certified social and environmental performance, public transparency, and overall using business as a force for good.
Ocado's new dedicated B Corp aisle hosts 1,100 products from 35 sustainable companies including Ben & Jerry’s ice cream, Ella’s Kitchen, Cheeky Panda, Teapigs tea, Innocent smoothies, and Alpro’s non-dairy milk alternatives.
Here at Hattiers Rum, we are proud to champion all B Corps. Making the commitment to be better is one we promote each and every day.
Note for your diary; B Corp month in March!!